Four anonymous London donors believe so much in the importance of United Way, and they are willing to ‘put their money where their mouth is’ and are extending a challenge to the rest of London and Middlesex – including Western – to do the same.
Their challenge to the community – “collectively, the four of us are willing to invest $250,000 in our community through United Way, but only if you give too.”
In the form of a Leadership Challenge Grant, these four donors will match dollar-for-dollar new contributions in excess of $1,000, essentially doubling donations.
In the midst of increasing social needs in our community, the Leadership Challenge Grant is a significant boost to the 2010 Campaign and could, when matched, potentially total an additional $500,000 investment for people who need it the most.
“United we can create a community where everyone matters” says Andrew Lockie, CEO, United Way of London & Middlesex. “It is our hope and belief that this Challenge Grant will be a strong motivator to those who are able to give at a leadership level – it’s essentially doubling your donation and therefore the impact you can have on your community.”
How it works
There are two ways to double your giving. A
ny new Leadership gift pledged on or after Oct, 27, will be matched dollar-for-dollar.
If you have already donated to the 2010 Campaign, but not at the Leadership level, you can still take advantage of the Challenge. Any new pledge made on or after Oct. 27, that brings your 2010 donation to $1,000 or more will be matched.
For example, if you already gave $700 to the 2010 United Way Campaign, giving an additional $300 to make a total of $1,000 means United Way will receive the full $1,000 match – making the gift $2,000.
If you have supported United Way at the Leadership Level ($1,000 or more) last year, and you increase your gift this year, the increase in your gift will be matched.
Contact your Western Employee Campaign Coordinator for more information.