Ivey grows Asian business cases

The Richard Ivey School of Business has extended its lead as the world’s top producer of Asian business cases, with three winning entries among a new crop of cases on Indian companies announced recently at the 23rd Association of Indian Management Schools (AIMS) Convention in Bhubaneswar, India.

The top 10 cases from the competition, which was organized by ISB’s Center for Teaching, Learning and Case Development in association with Ivey and AIMS, will also later be published by Ivey Publishing as ISB-Ivey cases, and distributed worldwide.

These new cases will expand Ivey’s India-based collection, which stood at 116 cases as of August 2011. The purpose of the case-writing competition, which was initiated in 2010, is to increase the number of India-focused business cases offering insight on major Indian companies and provide a platform for mentorship of Indian case writers by Ivey and ISB faculty.

“Ivey is committed to changing the landscape of management education in India,” said Ariff Kachra, assistant professor of Strategy and Managing Director of India Development, Richard Ivey School of Business. “This competition allows Ivey to work with Indian faculty so they can share India’s rich business experience with the world at large. India has a lot to teach the world about what business will look like in the next decade and Ivey wants to help Indian authors tell that story.”

Professor Kachra said he expects within the year Ivey will have the largest collection of Indian cases in the world. The 2010 case competition alone produced 12 high quality Indian cases, and ten from this year’s competition will follow. By the end of 2011, 350 Indian faculty from India’s top 50 business schools will have attended an Ivey case teaching and writing workshops.

Ivey has more than 50 years of experience in writing and teaching with cases and is already the largest publisher of Asian cases.