Rosenblood: Don’t mess with tradition

I am shocked at the revision of UWO’s name. Are the initiators of this unfortunate move not aware UWO is not a bearer of a ‘brand’? It is not a commodity or a steer. It is also not a business, even though it appears to be treated and run like one.

It is a university with a tradition and its name is part of that tradition.

Are the revisionists not aware they will destroy a vast number of its alumni’s loyalty to UWO by obliterating a name and a symbol that they remember? Good grief, throw the public relations corporate manipulators out of the temple.


Norman Rosenblood, PhD