Club Purple opens more sports to fans

Mustangs Athletics officials are hoping to pump up the purple-and-proud passion with the introduction of Club Purple, a new “inclusive season ticket holder environment” that looks to generate more fans across more sports.

For as low as $80, up to $170, Club Purple gives members access to every home game for Mustangs football, basketball, volleyball and hockey. Over the course of the all-sport season ticket package, there will be more than 60 games offered.

“From talking to many of our athletes – and being a varsity athlete myself – I know what a large, loud crowd can do for the team over the course of the game,” said Matt Brazier, Sales and Marketing Coordinator with Sports and Recreation Services.

Western is one of the first schools in Ontario to offer this type of ticket packaging for fans. “This program puts us at the leading edge of what will eventually be how ticketing moves forward in Canadian universities,” Brazier continued.

The three levels of Club Purple – Silver, Gold and Platinum – each come with additional perks on top of all-sport access, including collectible football tickets, parking-pass access, ticket pre-sales, the first football playoff game for free and more. Football is assigned seating, with volleyball, basketball and hockey being general admission.

“Our main goal is to offer our fans value, but to also let them know that if you support one Mustangs team, you are helping to support all Mustangs sport,” Brazier said. He hopes this program encourages some fans who may have only ever watched football or hockey to check out a couple basketball or volleyball games throughout the winter.

“It’s no secret that football is our highest attended sport. We have some of the best football season ticket holders in the country. If we can give them more opportunities to show that amazing support for our other teams – and bring in friends, family, and others who may have a different sport preference – then we are also helping to grow our future passionate Mustangs fanbase as well.”

With Club Purple prices as low as $40 for youth, Brazier said he’d like to engage members of the London sports community, grassroots clubs and leagues.

“If we can get these young athletes in our buildings, watching our Western athletes play, than we might just be creating the dreams of our future all-star running back or our all-Canadian outside hitter,” said Brazier. “As a young athlete growing up in London, Mustangs sports presents a great way to go watch and learn from elite talent.”

Club Purple season ticket packages, along with single game tickets, are on sale now. Football kicks off on Labour Day (Sept. 2) against Queens. It will be the first return of Steve Snyder, Western’s offensive coordinator for the last two Vanier Cup runs, who now heads up the Golden Gaels.