When Bloomingdale’s opened its first “Bloomie’s” store in 2021, it seemed like a natural evolution. After all, loyal customers had affectionately used the nickname for years. But new research suggests this marketing strategy – known as nickname branding …
Research
Western launches Canadian Severe Storms Laboratory
New research centre will transform understanding of damaging winds, hail and flash floods in Canada
Western researchers closing in on treatment for long COVID
Two new projects funded by the Schmidt Initiative for Long COVID investigate drug treatments and patients most likely to suffer from the condition
‘Over a tipping point:’ Rising temperatures hit plants and animals
Western experts share their insights into effects of a warming planet on tree and bird species
Western PhD candidate’s internet addiction research earns national recognition
Education researcher wins National Student Paper Competition
Western-led study shows playing video games may improve cognitive performance
Exercise can play a role in improving your mental health but no effect on cognition
Into the Mystic: Western researcher explores virtual reality for mental health therapy
Prof Paul Frewen explores brain-computer interface technology to reduce stress and anxiety
Exploring the Western research on aging that’s helping us live better, longer
Leading researchers who are redefining what it means to get older share insights
Eating asteroids? Western research team creates possible food for space travel
Open-source bioreactor developed to turn plastic into protein serves as prototype
Schulich PhD candidate uses AI for lung cancer treatment planning
Vanier Scholar Edward Wang developed tool to aid in radiation treatment planning
Common procedure heightens risk for hysterectomy, Western researchers find
Gynaecological surgery to address abnormal bleeding associated with future hysterectomy
Rethinking aging: Expert Jane Rylett on empowering vibrant lives beyond 65
Shifting the narrative from “chasing youth” to empowering older adults to live vibrant, healthy lives
‘Tug of war:’ Schulich researchers address antibiotic resistance
Meet the team developing new treatments for infections that evade antibiotics
Western launches Canadian Severe Storms Laboratory
New research centre will transform understanding of damaging winds, hail and flash floods in Canada
Western researchers closing in on treatment for long COVID
Two new projects funded by the Schmidt Initiative for Long COVID investigate drug treatments and patients most likely to suffer from the condition
‘Over a tipping point:’ Rising temperatures hit plants and animals
Western experts share their insights into effects of a warming planet on tree and bird species
Western PhD candidate’s internet addiction research earns national recognition
Education researcher wins National Student Paper Competition
Western-led study shows playing video games may improve cognitive performance
Exercise can play a role in improving your mental health but no effect on cognition
Into the Mystic: Western researcher explores virtual reality for mental health therapy
Prof Paul Frewen explores brain-computer interface technology to reduce stress and anxiety
Exploring the Western research on aging that’s helping us live better, longer
Leading researchers who are redefining what it means to get older share insights
Eating asteroids? Western research team creates possible food for space travel
Open-source bioreactor developed to turn plastic into protein serves as prototype
Schulich PhD candidate uses AI for lung cancer treatment planning
Vanier Scholar Edward Wang developed tool to aid in radiation treatment planning
Common procedure heightens risk for hysterectomy, Western researchers find
Gynaecological surgery to address abnormal bleeding associated with future hysterectomy
Rethinking aging: Expert Jane Rylett on empowering vibrant lives beyond 65
Shifting the narrative from “chasing youth” to empowering older adults to live vibrant, healthy lives
‘Tug of war:’ Schulich researchers address antibiotic resistance
Meet the team developing new treatments for infections that evade antibiotics