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Ivey Business School

Expert explainer: The real cost of buy now, pay later

Expert explainer: The real cost of buy now, pay later

At first glance, buy now, pay later (BNPL) sounds like a win-win: lower upfront costs for shoppers, higher conversion rates for retailers. No interest. No pressure. Just flexibility. But is BNPL – also known as an installment payment plan – really a g …